Winning new landlords isn't always easy. With 36% of agents saying generating new landlords is their biggest challenge, agencies need to think about what makes their service stand out.
And with 22% of landlords switching agencies because of poor service, keeping existing landlords happy is just as important as winning new instructions.
So, what are landlords looking for, and how can your agency stand out from the competition? Here are five ways to make your service more attractive.
Jump to:
- Show landlords the value you bring
- Make the tenant experience count
- Use technology that makes life easier
- Be proactive with communication
- Offer little extras that make a difference
1. Show landlords the value you bring
Landlords are comparing more than management fees when choosing an agency. They want to know what they're getting in return.
According to the NRLA, two of the main services landlords expect from letting agents are:
- Helping set up a tenancy from start to finish.
- Making sure their property stays legally compliant.
Make sure you highlight the services that set your agency apart, such as property inspections, maintenance support, regulatory guidance and help with tenancy administration.
Top tip: Use your valuation appointments to demonstrate the extra support landlords receive when they choose your agency.
2. Make the tenant experience count
A positive tenant experience benefits landlords too where 70% of tenants base their tenancy renewal decision on overall experience and satisfaction.
From the first viewing to handing over the keys, every interaction helps shape how tenants feel about their new home.
Consider how your agency can:
- Make the application process straightforward.
- Keep tenants informed throughout their move.
- Provide important property and utility information before move-in day.
- Make it easy for tenants to report issues.
A well-prepared welcome pack is a great place to start.
Top tip: Download our tenant welcome pack guide for a handy checklist of what to include.You can also find out how to create a better move-in experience with One Utility Bill.
3. Use technology that makes life easier
Technology can help your team work smarter, but adding more systems doesn't always mean less admin.
Look for ways to:
| 🔲 | Connect your existing CRM systems. |
| 🔲 | Reduce repetitive data entry. |
| 🔲 | Keep tenancy information organised. |
| 🔲 | Automate routine communications. |
| 🔲 | Use integrated services to take admin off your team's hands. |
It's also important to have knowledgeable people behind the technology when things don't go to plan.
Top tip: Choose systems that work alongside your existing processes. Notify by One Utility Bill combines a simple portal with a dedicated team who handle utility and local authority notifications for you.
Read our guide to CRM habits costing your letting agency time for more ways to improve efficiency.
4. Be proactive with communication.
Landlords don't want to be left chasing updates or finding out about problems after they've happened.
Regular, clear communication helps build trust and reassures landlords that their property is being looked after.
Try to:
- Agree communication expectations from the beginning.
- Provide regular property updates.
- Flag maintenance issues early.
- Be transparent about costs and unexpected problems.
Top tip: Don't wait for landlords to ask for an update. A quick message or regular check-in can go a long way.
5. Offer little extras that make a difference
Sometimes, it's the smaller things that help an agency stand out. Think about additional services that make managing a property easier without increasing management fees.
For example:
- Helpful landlord guides and regulatory updates.
- Seasonal property maintenance advice.
- Utility registration support during tenancy changes.
- Tenant welcome resources.
- Recommendations for trusted local services.
Top tip: Share useful resources with landlords throughout the year. Our winter-proofing guide is a good example of practical advice you can pass on to help protect their properties.
Make your agency the obvious choice
Attracting and retaining landlords isn't just about offering competitive fees. It's about providing a reliable service, keeping communication clear and making everyday property management easier.
Small additions to your service can make a big difference, and you don't have to do everything yourself.
Want to take utility admin off your team's hands?
With Notify by One Utility Bill, you get a simple way to submit tenancy changes, backed by a dedicated team who handle utility and local authority notifications.